Introducing Maddy
Hello my name is Maddy and I’m the founder of Salt Society!
I’m a single mother from Tauranga, New Zealand and the beach has always been my happy place.
Salt Society is inspired by golden hour — that feeling of warmth as the sun starts to dip.
The “Society” part is simple — that’s a feeling we all enjoy.
Think beach days, late sunsets, and doing nothing properly, we make hoodies that feel good, look clean, and go with everything. No overthinking, no loud branding — just solid, well-made essentials.
I hope these hoodies bring you as much joy as they've brought me in creating them and thank you for being a part of Salt Society!
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